Produce short how-to videos to educate your customers.Showcase your customers and share their stories.Spotlight your team or partners and allow them to introduce themselves.Give users a glimpse of your day-to-day business operations or a behind-the-scenes look at how you make products or deliver services.Some ideas to get you started producing Reels:
Instagram sums it up nicely: “Reels is the ideal place for brands to get discovered on the global stage to express themselves with more creativity and fun, and can play a powerful role in crafting compelling narratives that drive excitement, engagement and awareness.” Whether you create a series of Reels on topics your customers find valuable, or you infuse snippets of content that showcase your brand voice, the platform is your stage. Reels provide a platform to tell a story or share your knowledge.
Here’s another Reels figure that may convince you to jump on the bandwagon: 45 percent of accounts now interact with a Reel in the app at least once a week.
It also doesn’t hurt that in July 2022, Instagram merged standard video and Reels video formats so all video content is now Reels. As of July 2022, your reel can be up to 90 seconds long.Īccording to Meta, Reels now make up more than 20 percent of the time people spend on Instagram and 50 percent of the time users spend on Facebook. They can include stitched-together effects and filters and almost always incorporate catchy music clips. Unlike Stories, which disappear after 24 hours, Reels have greater staying power. You’ve probably been watching Reels!īack in 2020, Instagram introduced Reels, a short-form video format, to compete with TikTok. Say you get sucked into Instagram and find yourself watching videos for an hour. The topic we’re about to discuss could become a gold mine for your business. If your head is spinning trying to stay ahead of the latest social media trends, keep reading.
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